2017–2020
Research. Design. Development. Testing. Product launch
State-of-the-art remote sensing technology, adapted to any agricultural production setting. A unique data infrastructure for monitored farms.
Company
Romanian innovation, strategic European partners, global ambitions.
We are building the data infrastructure for the future of agriculture. We equip farms with sensors, train models and deliver decisions based on field data — for farmers, cooperatives, retailers, financial institutions and other players in agricultural value chains.
Mission
Field data, from seed to shelf.
Food systems need a data backbone that every participant — from farmers, through retailers and banks, to end consumers — can rely on. Today, each has its own version of the truth: the farmer works on instinct, the retailer on estimates, the bank on assumptions, the consumer on labels. Data captures reality. Enten collects that data and makes the difference.
We believe the levers of change in food systems are operational, not philosophical. Better irrigation, a more efficient procurement process, a better estimate of risk, a realistic decarbonisation plan. Together, they change the paradigm.
We work with scientific rigour and the utmost responsibility, alongside leading agronomists, with no greenwashing and no misleading promises. Built in Romania, ready to go international.
Our journey
From the first sensors in the ground to a platform that addresses the needs of many industries linked to agriculture.
2021–2025
Market validation. Strategic positioning
Extending Enten products to meet the needs of fresh fruit and vegetable supply chains. A solution validated through strategic partnerships with retailers, processors, cooperatives and microfinance institutions.
2026–2027
Local horizontal and vertical expansion. Developing new use cases. Internationalisation
Developing products for new market segments — sustainability, insurance, logistics. Building on our partnerships with European retailers and microfinance institutions in the region. Projects to finance internationalisation.
2028+
Global expansion
Investing in AI and computer vision solutions designed to support global expansion and generate significant impact in industries linked to agriculture. Sensors stay in use, but on a smaller scale: to anchor the data and calibrate the algorithms.
Team
A diverse team, a shared vision.
Nicolae Albu
Co-founder & CEO
“I set out convinced that where technology meets agriculture there is fantastic potential for innovation, and I can’t afford to miss it.”
Rudolph Mihaiu
Co-founder & CKO
“Agricultural knowledge is the most poorly distributed resource in food systems. That’s what I’m working on.”
Radu Herinean
Partner & CTO
“We’re building a system that lasts. The engineering we do today is the engineering we’ll read in 10 years and still understand.”
Gheorghe Coman
Chief Agronomist
“Bringing data and scientific models into the analysis gives me greater confidence when I make agronomic recommendations to farmers.”
We have built a whole ecosystem (agronomists, hardware engineers, software developers, data engineers and more) with a single goal: to create value for our clients.
Partners
At Enten, we build with and for our partners.
Agricultural R&D centres
- Agricultural universities (USAMV București, USAMV Cluj-Napoca)
- R&D institutes (INCDA Fundulea, INCD Pitești-Mărăcineni, INCDCSZ Brașov, ICDVV Valea Călugărească)
- R&D centres (SCDL Buzău)
Companies across agricultural value chains
- Farmers (Arovit Legume și Fructe, Agro Zoo Truetsch, Heltia, Diaconu Farm and others)
- Agricultural cooperatives (Gusturi Românești, Bioprod Colibași, Legum Distribution and others)
- Food retailers
- Agribusiness companies (Pioneer Hi-Bred, BASF, RodBun and others)
- Non-bank financial institutions (Patria Credit and others)
Awards
Recognition for innovation, digitalisation, green business and sustainability.
2022
Green innovation
Digital and green business
Gala Romanian Business Leaders
2023
Digitalisation in agriculture
Sustainability award
Gala Piața Financiară
2025
Innovation and sustainability
Excellence in agri-food
Gala Green Report
Enten in numbers
over 8 years
of innovation
over 200
farms equipped
over 1,500,000 m²
of greenhouses and polytunnels monitored
over 1,000,000,000
microclimate data points and farm records
over 27
crop types monitored
over 900
videos of complete crop cycles
Want to find out more or get in touch with the team?
Book a 30-minute demo with one of the founders, or write to us directly.